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Why People Invest in Luxury Real Estate

Demand for luxury homes remains strong because wealthy home owners and investors have many reasons to own these high-end real estate offerings.

Regardless of economic conditions and other market variables, successful entrepreneurs, high-flying corporate executives and the fledgling generations of traditionally wealthy families, are not content with just four walls and a parking space.

There will always be individuals, couples and families who have sound reasons for why they want to live in premium rather than “normal” homes.

Here are seven important reasons that motivate buyers to invest in luxury real estate.

Investment value

Properties (and gold) are the traditional forms of investment. However, properties have the advantage of rising in value at every instance.

It is also a performing asset, in that it serves a practical purpose as it gains in value.

The demand for luxury designer homes may rise and fall but it never goes away.

Given that they are always in demand even on the secondary market, luxury real estate is the perfect investment opportunity that guarantees multiplied returns in the future.


Buying a luxury property is a matter of prestige, and rightly so. Most luxury home owners have bought their ultra-modern home with hard-earned money. They want to live in a house that announces their arrival and reflects the success they have generated.

Designed by Canny Architecture, this double storey custom house in Armadale features a courtyard situated in the middle of the home, allowing entry of natural light.

Outdoor entertaining space is a key feature of all Canny Homes.

When walking through the Faversham display home, step outside one of the rear doors and discover plenty of room to roam under a veil of privacy.

This stunning single level home in Glen Iris features an outdoor entertaining area to be envious of.

A lively space comes together via a natural beauty found within a variety of lush landscaping options.

The pergola covering shields a sitting space from the sun. An adjacent pool is a focal point for friends and family.



Today’s luxury homes provide all the creature comforts, forming an ideal and easy environment to live in and raise a happy family.

Features such as swimming pools, landscaped gardens, gyms and meditation rooms, and integrated technology including electronic security and touch-button responsive fixtures, all contribute towards making the living experience more enjoyable.

Designed by Canny Architecture, Glen Iris is a beautiful double storey Hamptons style home, featuring a luxurious wine cellar and outdoor entertainment area which overlooks a large custom swimming pool.

A spacious renovation and extension designed by Canny Architecture transformed this home in Kew with luxurious fittings in the kitchen, bathrooms and cellar, making the property an enviable modern abode.

The pool, designed and built by Integrated Pools, has become a key feature, perfectly using the shape of the home to deliver a stunning vista from the kitchen and living space.


Top of the line security, both in security installation and trained security personnel, give peace of mind and are an important feature in high-end living.


The advancement of technological innovation has taken luxury real estate to the next level. From solar generators, to touch-response window shutters, the integration of technology for a user-friendly experience showcases ultra-modern living at its finest.

Environmentally sound

Astute investors are recognising the importance of environmental sustainability and it is being reflected in the luxury real estate market.

Staying cool in the summer and toasty in the winter is easy as all Canny Homes come with a seven-star energy rating including insulation, solar hot water system and double glazed windows throughout.

Imagine cosy nights cuddled up next to the remote-controlled gas fireplace.


Luxury housing developments provide more than lifestyle conveniences.

The benefits of buying these properties also extends to the surrounding society, or in short, better neighbours.

These developments are seen as the perfect environment for one’s children to grow up in, and for adults to socialise in.

Leaders in contemporary luxury home design with a strong portfolio, Canny uses top architectural techniques, materials and finishes, blending together to create a high-end luxury home.

Contact Canny today to discuss your new home journey or call 03 8532 4444.


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We’d love to hear from you!
Whether you’re inquiring about a luxury home or you’d like to provide us with some feedback, please feel free to call us or fill out a contact form.

9A Hall Street, Hawthorn East VIC 3123 Phone: (03) 8532 4444